Must-Have Features of Multi Level Marketing Software


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Businesses that follow the network marketing business model or direct selling need special software to keep track of the business operations, sales, and profits. The agents in the network also need to be given their positions and designations. The agents should be able to check their network status, their commissions, referrals, etc. without much issue. 

MLM software offers exactly that and more. The software streamlines all the business operations and connects them through the central platform. Any changes made in one area will reflect throughout the enterprise. Employees and agents can easily stay up to date with the changes in the business. 

Multi-Level Marketing Software has been in demand but not just famous businesses but also by the smaller startups. The software can be used by a business of any volume. Flexibility, scalability, faster navigation, website creation, etc. are some of the main reasons why MLM software is preferred by network marketing businesses. 

However, among the multitude of features the software provides, there are certain must-have features, which will improve business efficiency, especially in the current scenario. Many companies offer MLM software and customization solutions in the market. Businesses can make it a point to check the following features when choosing MLM software provided by these companies.

  • E-commerce Integration

    An agent can bring double and triple the sales by taking the business online. Instead of meeting the prospective customers in person, the agent contacts them online through social media or email. The customer can directly buy from the business website instead of scheduling an appointment to buy the products from the agent.

    The purchase is recorded under the agent’s name to maintain the record. For this to happen, the software should not only create a website for the business but should also allow eCommerce integration and provide enough security for the customers to place an order and make the payment.

  • Automatic Payment Processing

    A payment gateway is essential to process the payment made by customers or to send the commission amount to the agents. A complete and secure money transferring system with automated payment processing will ensure that the payments are cleared, tracked, and recorded for future reference. Enterprises should be able to choose any of the payment gateways available to integrate with the software. Multi-vendor integrations are crucial if the business wants to make the most of MLM software.

  • Effective communication and relationship building

    Effective communication is the strength of a Network Marketing business. Top earners in the MLM industry possess remarkable interpersonal skills and the ability to communicate with a wide range of audiences. They form an emotional connection with their potential customers and consider their requirements. Through this, they can foster loyalty and trust in their prospects.

  • Customized Filters to Generate Reports

    We’ve been talking about recording the various transactions that take place throughout the day. But how will the business owner make use of these records? The software should make it easy to create and generate reports by sorting the filtering vast data present in the database. Unless the reports have clear metrics, the data in them cannot be analyzed to know the status of the business.

  • Supporting the Latest MLM Plans

    Multi-Level Marketing Software supports compensation plans using which the businesses decide the network positions of the agents and calculate their commissions. While Binary, Uni-level, Matrix, etc. are well-known compensation plans, startups are trying out new and innovative plans such as Gift plan, Party Plan, Hybrid plan, and more. Businesses should also have the option of customizing the MLM plan to suit their network model.

If there are still businesses that haven’t invested in MLM software it is time to do it now. With an increasing focus on the network marketing model, many people are looking at MLM business as a major source of income rather than a part-time activity. Using the best MLM software can create new opportunities for the business and make the brand more visible in the market.

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