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Beautycounter, based in California, is a pioneering manufacturer of safe, non-toxic beauty and skincare products. Dedicated to public health, Beautycounter goes beyond creating high-quality products by actively campaigning for safer beauty standards industry-wide. The company prides itself on its "direct market brand" approach, which emphasizes transparency and direct engagement with consumers.

United States

Beautycounter

Revenue

$325million

Founded

2013

Compensation Structure

Multi-Level

Employees

Head Quarters

Santa Monica, California

Primary Market

United states

Products

Skin Care; Cosmetics; Personal Care

Sales Method

Person to person

Leading the Charge for Safe, Non-Toxic Beauty

Beautycounter’s extensive product line includes everything from skincare essentials to makeup, all formulated without harmful chemicals. By rigorously screening ingredients and prioritizing safety, Beautycounter ensures that its products not only enhance beauty but also protect health.

The company’s commitment to advocacy is reflected in its efforts to push for stronger regulations and greater transparency in the beauty industry. Beautycounter’s direct market model allows for meaningful conversations with customers, fostering a community that values both effectiveness and safety in beauty products. Through innovation and activism, Beautycounter is redefining what it means to be a responsible beauty brand.

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