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OPTAVIA is a transformative lifestyle brand that champions optimal health through a comprehensive and integrated approach. Central to its philosophy is a robust fitness coaching network, where dedicated coaches provide personalized guidance and support to clients, helping them achieve and maintain a healthy weight and develop sustainable, healthy habits.

United States

Optavia/Medifast.Inc

Revenue

$501million

Founded

1981

Compensation Structure

Multilevel

Employees

464 employees

Head Quarters

Baltimore, Maryland

Primary Market

United states

Products

Health & Wellness

Sales Method

Person to person

Transforming Lives with Holistic Health and Community Support

OPTAVIA’s program is rooted in science and designed for safety and efficiency, ensuring that clients can pursue their health goals with confidence. The brand offers a range of nutritious meal plans and educational resources that empower individuals to make informed choices about their health and wellness.

What truly sets OPTAVIA apart is its vibrant and supportive community. Clients and coaches alike are part of a network that encourages mutual support and accountability, fostering a sense of belonging and shared purpose. OPTAVIA is more than just a health program; it’s a movement that inspires lasting change, transforming lives one healthy habit at a time.

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